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Fairtrade Bananas

How Fair is Fairtrade?

Brief Analysis By Roberta Rofman on April 21, 2022 | Reading time 8 min

Fairtrade International has had an enormous contribution in putting ethical consumption on the agenda, becoming an instantly recognisable label of fairness. However, with an increasingly complicated supply chain and intensified globalisation, trade that is fair is becoming harder to ensure, despite a consumer force that is more conscious than ever. So how fair does Fairtrade continue to be?

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